THE BLOG
Have you ever looked up your Instagram engagement rate? Social media marketing for photographers.
Let's have a quick chat about social media ENGAGEMENT. No diamond rings included unfortunately. So what does it even mean? Calm your farm mum. No, not that kind of engaged. The buzz on the gram these days is comments, likes, shares and saves. Are people actually...
Why storytelling is so important for your social media marketing – ideas for your photography business
So what should you actually write in your social media captions? Well, there’s HEAPS of things. But you’re still sitting there staring blankly at a blinking cursor … am I right? Well … writing a description of the photo your followers are already looking at isn’t...
Stop comparing yourself to other ‘successful’ photographers on social media, it’s not good for you – marketing tips for photographers
Let's talk this through. For your mental health Your confidence Your marketing strategy Know those photographers that you LOVE? The ones who take incredible photos, are booked solid and seem to have mountains of comments on their social media posts? Yep, I follow...
Why being YOU on social media will bring your business more clients than your photos ever will – marketing tips for photographers
Wait … what? Did I just saying that being YOU on social media is more important than the quality of your photos? Well yes, I did. Controversial? I don’t think so. Here’s why. There are lots of great photographers. Plenty. You know this already. It’s one of the...
If writing captions for your social media posts sucks, read this – marketing tips for photographers
“Look at those baby blues.” “Sooooooo cute.” “Family is everything.” “Love is in the air.” Are you guilty? Of writing captain-obvious captions in your social media marketing? (Let’s call it a "caption obvious" hey! And add a pirate emoji for effect) 🏴☠️ Well, call...
It’s time to make friends with your followers – marketing tips for photographers
Conversations create clients. Right? Yesterday Pete and I went to pick up a random bookshelf that I had bought on a whim from Facebook marketplace and within 5 minutes of chatting with the owners, we found out that they wanted to re-tile their entire house and guess...
How-to write great sneak peek captions for your clients – marketing tips for photographers
Your current or past clients are your BEST marketing team. Did you know? The same way that you tell your friends about your fave new hairdresser or an awesome babysitter that you use. Chatter, chatter, chatter, share, share, share. So how can you love up your...
Your future photography clients are freaking out right now … so what are you gonna do about it?
My daughter Jess was only 4 weeks old when we decided to take her to one of those casting places. You know, where they dip their hands and feet into a bucket of goo and create those cute little moulds. It wasn’t my idea, it was her dad’s actually. I was extremely...
Anxiety, stress and mental health in photography and small business : 15 things that helped me when things got hard.
When I get too busy in my business, I wig out a bit. Do you? For me it has a name ... and it's called ANXIETY! Self induced, environmental, hereditary ... who cares really. It comes and goes from my life and it's pretty bloody annoying I must say. I have a very, VERY...
If you’re thinking about giving your socials a rest during lockdown, you might want to read this
When the government tells you that your photography business has to close for who-knows-how-long, it's pretty scary. How will I pay the bills? What am I going to do with all of these client deposits? How am I going to tell my clients that I can no longer take their...
Hey aren’t you a digital marketing coach? Then why is your blog so empty?
Thanks for asking. The answer is ... because I'm changing web platforms from Shopify to WordPress. So now I get the very fun task of manually transferring ALLLL of my blog posts over to here. Maybe there's a migration plugin I can use ... had better research that....
